Audience plans

We've helped numerous institutions develop their plans for reaching new audiences as well as increasing their reach within existing audiences.

We offer:

- consulting with audiences, running focus groups and conducting surveys

- audience development strategy

- delivery and on-going evaluation of audience development programmes

"We were impressed with the broad range of skills Flow Associates brought to our audience consultation project and their enthusiastic,

positive attitude. They managed the whole process with professionalism and humour and delivered a report that went beyond our expectations with thoughtful analysis and practical recommendations. We would not hesitate to work with them again on future projects" – Emma King, Senior Curator, Thackray Museum

1. Audience consultancy and development strategy for 'Your Paintings' - a joint initiative to place all the nation's oil paintings on-line, led by the Public Catalogue Foundation in conjunction with the National Gallery, the National Portrait Gallery, Culture24, The V&A and Oxford University.

2. Marketing strategy for The National Archives - consultancy on approach for reaching teachers of History and Citizenship and community groups.

3. Audience development strategy for an exhibition on reproductive health for the Thackray Medical Museum.

"Flow Associates approached our brief in a meticulous and thoughtful way. They challenged all of the assumptions that we had made until they were positive that we were satisfied with a way forward. The work that Flow Associates delivered was detailed and well researched and incredibly useful for me when I was so short of time and had so many stakeholders to keep on board" – Susannah Baccardax, Project Manager, The National Archives